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The Four : The Hidden DNA of Amazon, Apple, Facebook and Google
The four : who are these companies and why write about them? --
Amazon : how Amazon became the most disruptive firm in the largest economy --
Apple : tech goes luxury --
Facebook : love is key to longevity--and great advertising --
Google : our modern-day god --
Lie to me : the four and funny business --
Business and the body : all businesses appeal to one of three organs --
The t-algorithm : what it takes to get to a trillion --
The fifth horseman? : who will be next? --
The four and you : follow your talent, not your passion --
After the horsemen : where are the four taking us?
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